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Youth enjoy online shopping

In Uncategorized on December 21, 2010 at 9:35 am

Vietnamese teenagers have started a new trend of purchasing items online from websites.

The surface of website nhommua.com. Vietnamese teenagers  start a new trend of purchasing items online from websites

Websites like nhommua.com, muachung.vn, phagia.com.vn and deal.zing.vn have now become very popular with students.


Although this concept has just been introduced this September, the site muachung.vn has already attracted more than one million customers for consumer items like food, clothes and mobile phones.


Customers purchasing an item or a service during special hours can often enjoy a huge discount of more than 30 – 60 percent.


This selling strategy was created by a company called Groupon whose three co-founders were Andrew Mason, Eric Lefkofsky and Brad Keywell.


Groupon, a deal-of-the-day website is growing fast with projected revenue of USD500 million for 2010. This group-buying giant has reportedly rejected Google’s massive USD6 billion acquisition offer and intends to stay independent.
 
The way Groupon works is that if a certain number of people sign up for an offer, then the deal becomes available for all; however, if a predetermined minimum number is not met then no one gets the deal that day. This reduces risk for retailers who can treat the coupons as quantity discounts as well as sales promotion tools.


Customers have an option to pay cash on delivery or through internet. Pham Quynh Mai living in Tan Phu District, Ho Chi Minh City, felt happy and satisfied with the service as she was informed before the delivery was sent to her house.


However, the new shopping method comes with a few shortcomings. Le Minh Duy, a student of Foreign Trade University in Ho Chi Minh City purchased a coupon for practicing yoga but found that he had to visit offices in district 8 and district 2 several times to reclaim a coupon when the delivery failed. Besides some customers are showing concern at the quality of items they purchase online.


Despite the shortcomings, online shopping has been welcomed by Vietnamese, most of who are young customers. Mr. David Tran, chief operating officer of the website nhommua.com observed that young people chose products and services with quality and prestige in mind. Not withstanding, online shopping websites have been mushrooming in Vietnam.

Source: SGGP

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