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Posts Tagged ‘advertising’

Vietnam Advertising Festival 2010 to be held

In Uncategorized on December 16, 2010 at 9:34 am

Vietnam Advertising Festival 2010 to be held

QĐND – Tuesday, December 07, 2010, 21:14 (GMT+7)

On December 9th, the Vietnam Advertising Festival 2010 will take place at the Saigon Zoo and Botanical Garden, 2B Nguyen Binh Khiem Street, District 1, Ho Chi Minh City.

During the three-day festival, the public can see the best advertising works worldwide, the most impressive advertising campaigns from the Cannes Lions Festival 2010, works awarded at the Spikes Asia Festival 2010, and finalists at the Vietnam Young Lions 2011.

There will also a seminar, “Our digital future”, to be held on December 10th, with participation of a representative from AC Neilsen to share experiences on studying markets in the digital world.

Source: TTO

Translated by Van Hieu

Source: QDND

Online advertising thrives in Vietnam

In Uncategorized on March 27, 2010 at 4:15 pm

Online advertising thrives in Vietnam

QĐND – Saturday, March 27, 2010, 21:10 (GMT+7)

The revenue of the online advertising industry in Vietnam reached 278 billion dong in 2009, equivalent to $15.5 million, according a market research firm, Cimigo.

“Vietnam’s infant online advertising market grew 71 percent in 2009,” reported Cimigo’s Lukas Mira.

This is the first time a report on online advertising in Vietnam has been released. Cimigo measured data on income from websites and networks, media agents and companies using online advertising services. Data was collected from online advertising service providers and their report analyses revenues in each business category.

According to Cimigo, online advertising in Vietnam is not developing at the same pace as the development of the Internet. Online advertising accounts for a small part in the total advertising investment. The revenue from online advertising in Vietnam is lower than that of some neighboring countries and Vietnamese advertisers spend only 50 cents for access to Internet users per year, while the figure is 15 times higher in China.

“Over half of Vietnam’s population use Internet and they spend over two hours a day on average to surf the net,” estimated Mira. “However, advertisers still doubt the effectiveness of this channel of information.”

The growth of online advertising in Vietnam last year, according to Cimigo’s research, is better than the common situation in the world. According to AFP, revenues from online advertising in the US felt by 11 percent in 2009 to $2.74 billion.

The Financial Times revealed that global advertising revenues in 2010 may grow by 2.9 percent and 4 percent in 2011. Global online advertising is expected to grow at two-digit speed in 2010.

Established in HCM City in 2003, Cimigo is a group of independent experts on marketing research. With 200 members, Cimigo operates in many countries in the Asia-Pacific region.

Source: VNN

Source: QDND