wiki globe

Posts Tagged ‘promoting’

Promoting and preserving Southern amateur music

In Uncategorized on December 24, 2010 at 4:35 am

Professor Tran Van Khe, the great master of traditional Vietnamese music, gave a lecture on don ca tai tu Nam bo (Southern amateur music) at his home in Binh Thanh District, Ho Chi Minh City.

Musician Vinh Bao (L) and Professor Tran Van Khe.

Don ca tai tu Nam bo is a long standing cultural tradition in the Mekong Delta region since the end of the 19th century.


The professor explained how this music is usually performed in festivals, ceremonious worships, parties, weddings and also funerals. It is traditionally played by southerners in the evening after a long working day.


Amateur musicians and singers who wish to train further and improve their skills in playing this folk music usually gather at a member’s house to play and exchange notes.


Southern amateur music cannot be found on modern day stage or in cultural and tourist festivals. This musical art form, a genre of the old chamber of music, is usually performed on ‘plank beds’ in living rooms in southern traditional homes.


The instruments used are the dan co or dan nhi, a two stringed fiddle; dan tranh or dan thap luc, a 16 string zither; dan kim or dan nguyet (also called the moon guitar) and the doc huyen cam (monochord). In present times the monochord has been replaced with a guitar.


According to Mr.Vinh Bao, another master of this traditional Vietnamese music, a special feature of Don ca tai tu is to bring together people who want to share the same emotions and to reach out to the sensibilities of the audience.


However, both the masters lamented that this art form had fallen into the realm of cultural oblivion and felt the need to restore and preserve this valuable cultural heritage.


The Ministry of Culture, Sport and Tourism has asked the National Music Institute and departments of Culture, Sport and Tourism in the South to build a file on southern music for submission to UNESCO  for recognition as an intangible part of the Vietnamese cultural heritage.

Source: SGGP

Lam Dong Province promoting tea culture

In Uncategorized on November 26, 2010 at 11:23 am

The central highland province of Lam Dong is regarded as the center of the largest Tea material region in the country. Its weather conditions and soil quality are suitable for tea planting.

A tea farm in Bao Lam District, Lam Dong Province (Photo: SGGP)

Cau Dat, in Truong Tho Hamlet, Xuan Truong Commune, 30 kilometers from the city’s center of Da Lat, was where the French first brought fragrant tea trees in 1927 and officially established the Cau Dat Service of Tea. Cau Dat has been the cradle of the Lam Dong tea region for 80 years.

Then tea growing areas expanded to districts including Bao Loc, Bao Lam, Di Linh and Da Lat City.

The province has increased its tea area from 250 hectares to 300 hectares every year in the 2004-2010 period.

Currently, Lam Dong Province grows about 24,000 hectares of many tea varieties, with more than 30 local and foreign enterprises growing, purchasing and processing tea products.

So far, 20 businesses have been licensed VietGAP (Vietnamese Agriculture Practices) Certificate for their safe and high quality products.

Entrepreneurs have supported growers to apply high technologies in planting and processing tea. The cooperation will create a stable material source for companies, increase the income of farmers and develop the tea industry of the largest tea garden of Vietnam.


Related article:
Lam Dong to charm visitors with tea fest

Source: SGGP

Promoting CLMV cooperation

In Uncategorized on November 18, 2010 at 1:56 am

Promoting domestic products: long-term plan needed

In Uncategorized on October 17, 2010 at 10:25 pm




Promoting domestic products: long-term plan needed


QĐND – Sunday, October 17, 2010, 20:41 (GMT+7)


Vietnamese businesses have responded well to the “Vietnamese Using Vietnamese Products” campaign since its was launched a year ago and they have achieved significant results.

The sales of domestic products such as garments and textiles, food, and confectioneries have seen sharp increases and consumers now have more options.


In the second phase of the campaign, most domestic businesses hope they will enjoy an even sharper growth rate of about 13.6 percent, twice as much as in 2010.


More than 60 million people live in rural area in Vietnam which is a great potential market and consumers have had more chances to buy high-quality products through campaigns to bring Vietnamese goods to rural areas. It has created impetus for businesses to improve their products to meet consumer demands.


According to the Ministry of Industry and Trade, there have been 68 campaigns to bring Vietnamese goods to rural areas with the participation of 857 businesses and they have attracted 4.7 million customers with a turnover of VND1,500 billion.


Pham Duc Tien, Deputy of the Hanoi municipal Department of Industry and Trade (DoIT), said in addition to promotions, the city recently held two campaigns to bring domestic products to 31 trade fairs in seven suburban districts.


Many manufacturers have also opened retailers in rural areas, said Tien.


Representatives of many provincial DoIT agree there should be a long-term policy to ensure further success.


Tran Vinh Nhung, Deputy Director of Ho Chi Minh City DoIT, said his department is working closely with other DoIT in the southern key economic region to create a supply of Vietnamese products to meet consumer demands and stabilise prices.


Ho Chi Minh City will focus on establishing a network of retail outlets and commercial centres in high-demand areas like industrial parks and suburbs, Nhung said.


Binh Duong DoIT Director Nguyen Thi Dien said although the province has held 17 trade fairs in rural areas and industrial parks, each with a turnover of more than VND1 billion, they have not met all consumer demands. Therefore, businesses should work with the DoIT to make the campaign more effective.


Dien also suggested promoting a “Vietnamese Product Week” to support local campaigns.


Minister of Industry and Trade Vu Huy Hoang said his ministry has agreed with the Vietnam Cooperative Alliance on a pilot programme to encourage agricultural cooperatives to become distributors for businesses.


If successful, the model will then be expanded nationwide, Hoang said.


Dinh Thi My Loan, Secretary General of the Vietnam Retailers Association, said as traditional retail models still hold the lion share of the market in Vietnam, her association will try to expand in different directions.


Imports are another factor that stands in the way of domestic production and the effectiveness of the campaign. Modernising the technology to improve the quality of domestic products is necessary to improve the competitiveness of Vietnamese businesses.


Truong Quang Hoai Nam, Director of the MoIT’s Domestic Market Department, said the MoIT is designing the nation’s 2011 trade promotion programme in which associations and businesses will cooperate to provide customers with more information and minimize unfair competition.

Source: VOV

Source: QDND

Promoting images of gong to international friends

In Vietnam Culture on October 13, 2009 at 3:06 am




Promoting images of gong to international friends


QĐND – Saturday, October 10, 2009, 22:22 (GMT+7)

The Central Highland region is busy preparing for the 2009 International Gong Festival which will take place in Gia Lai next month. A VOV reporter interviewed Mang Dung, vice chairman of the Gia Lai provincial People’s Committee about the festival.


VOV: Can you tell us about the province’s preparations for the event?


Mr Dung: This is the first time Gia Lai will hold the International Gong Festival. Every week, the provincial authorities check the preparations. We have also launched a number of programmes to promote the event and designed tours to guide tourists.


So far the province has prepared more than 1,600 hotel rooms to accommodate visitors. If there are a lot of tourists, the province will transport them to Kon Tum by bus. The festival is expected to attract around 30,000 guests.


VOV: With a wide range of activities, isn’t this a good chance for the province to promote its image to domestic and foreign friends?


Mr Dung: That’s true. Gong culture is a bridge for countries around the world to unite through mutual understanding. The festival will help the province to promote itself. We want friends to gain a better understanding of the province’s culture in order to help the province preserve and promote our unique gong culture.


VOV: At many festivals, national culture heritages are not kept true to their origin. What will the organising board do to avoid this problem?


Mr Dung: If Vietnam wants to promote gong culture to international friends it must perform it authentically. Currently, some hamlets still exchange gongs performances. Thus, the gong stage does not lose its origin. It is simply performed in another cultural space for people to enjoy.


VOV: How does Gia Lai province preserve and develop Gong culture in the middle of modern life?


Mr Dung: We must remember that the origin of gong culture as shown by research. To serve tourism purposes, Central Highland dances should be based on their origin. Gong is the flesh and blood of Central Highlanders. The Party and State have issued policies to preserve and promote gong cultural values. Traditional culture will never fade into oblivion because it is forever the foundation for people living in the Central Highlands.


VOV: Thank you very much


Source: QDND Bookmark & Share

Promoting images of gong to international friends

In Vietnam Culture on October 11, 2009 at 4:19 am




Promoting images of gong to international friends


QĐND – Saturday, October 10, 2009, 22:22 (GMT+7)

The Central Highland region is busy preparing for the 2009 International Gong Festival which will take place in Gia Lai next month. A VOV reporter interviewed Mang Dung, vice chairman of the Gia Lai provincial People’s Committee about the festival.


VOV: Can you tell us about the province’s preparations for the event?


Mr Dung: This is the first time Gia Lai will hold the International Gong Festival. Every week, the provincial authorities check the preparations. We have also launched a number of programmes to promote the event and designed tours to guide tourists.


So far the province has prepared more than 1,600 hotel rooms to accommodate visitors. If there are a lot of tourists, the province will transport them to Kon Tum by bus. The festival is expected to attract around 30,000 guests.


VOV: With a wide range of activities, isn’t this a good chance for the province to promote its image to domestic and foreign friends?


Mr Dung: That’s true. Gong culture is a bridge for countries around the world to unite through mutual understanding. The festival will help the province to promote itself. We want friends to gain a better understanding of the province’s culture in order to help the province preserve and promote our unique gong culture.


VOV: At many festivals, national culture heritages are not kept true to their origin. What will the organising board do to avoid this problem?


Mr Dung: If Vietnam wants to promote gong culture to international friends it must perform it authentically. Currently, some hamlets still exchange gongs performances. Thus, the gong stage does not lose its origin. It is simply performed in another cultural space for people to enjoy.


VOV: How does Gia Lai province preserve and develop Gong culture in the middle of modern life?


Mr Dung: We must remember that the origin of gong culture as shown by research. To serve tourism purposes, Central Highland dances should be based on their origin. Gong is the flesh and blood of Central Highlanders. The Party and State have issued policies to preserve and promote gong cultural values. Traditional culture will never fade into oblivion because it is forever the foundation for people living in the Central Highlands.


VOV: Thank you very much


Source: QDND

Cuban envoy honoured for promoting ties with VN

In Uncategorized on June 30, 2008 at 4:37 pm

The Vietnamese Ministry of Foreign Affairs has awarded Cuban Ambassador Jesus de los Angeles Aise Sotolongo the Friendship Order for his contributions to boosting friendly and cooperative ties between the two countries.


Deputy Prime Minister-cum-Foreign Minister Pham Gia Khiem told an award ceremony in Hanoi on June 30 that over the past four years, Ambassador Jesus de los Angeles Aise Sotolongo has acted as a bridge between the Vietnamese and Cuban leaders and people and helped foster multifaceted cooperation between the two countries.

The Deputy PM expressed his belief that the Cuban diplomat would further make contributions to strengthening solidarity, friendship and cooperation between Vietnam and Cuba.

The Cuban ambassador thanked the Vietnamese State for its precious award and said he will do his utmost to foster the Vietnam-Cuba traditional friendship and special cooperation.